OMGI Brands Mega

OMGI Brands Mega

Championing Fashion For The Filipino Since 1992

Every story begins with a clear starting point—whether with the weight of “In the beginning” or the familiarity of “Once upon a time.” Each narrative begins with an idea, followed by intent and action. And while stories move forward, there is often a return to the first page—for clarity, for context, for direction. One MEGA Group’s story began with a vision, and with its steady and determined founder, Sari V. Yap.

While pursuing graduate studies in Pamplona, Spain, Yap discovered Telva, a local women’s fashion magazine whose cover featured a woman with minimal makeup, an effortless hairstyle, and no artificial enhancements, photographed in a way that felt both relatable and aspirational. Drawn to its quiet elegance, Yap became captivated by the idea of creating something similar for Filipino women. This fascination soon shaped her thesis: a glossy fashion magazine for the Filipina. She returned from the Universidad de Navarra with more than a degree—she came home with a vision that would empower women to live with confidence, dress with intention, and embrace a meaningful life.

Despite her clear vision, Yap had yet to find a name—or a brand—that could bring it to life. With limited resources and little experience, she faced a steep climb, but chose to lean into her ambition rather than be weighed down by circumstance. She deliberately avoided a Filipino name, envisioning a title that could speak to a global audience and extend beyond fashion. In time, she arrived at a name: short, striking, and expansive in meaning. It suggested scale, timelessness, and relevance—big, bold, classic, and modern all at once.

Sari Yap MEGA Magazine Thesis
Actual MEGA magazine thesis of Sari Yap

MEGA needed more than a vision—it needed a leader. With no publishing experience to her name, Yap questioned whether she could take on the role of Editor-in-Chief. But it was her magazine, and with that clarity, she claimed the title herself. To bring the publication to life, she called on Liza Ilarde to shape its editorial direction and later succeed her as Editor-in-Chief. Lorraine Belmonte was tapped to lead visual storytelling and art direction. Together, Yap, Ilarde, and Belmonte became a formidable trio that would leave a lasting imprint on Philippine fashion media. In February 1992, MEGA debuted its maiden issue with model Gerone Olorisimo on the cover—a bold beginning to Yap’s enduring legacy.

The months that followed were marked by mounting challenges. Though MEGA had successfully released its maiden issue—and followed it with covers that began to shape a new voice in Philippine publishing—sustaining the magazine financially proved far more complex. Printing costs were steep, production demands were high, and the promise inscribed on every spine carried real weight. Without advertisers, how could the magazine continue?

Yap believed the answer lay in content—make it exceptional, place it where audiences would see it, and the advertisers would come. She was right. MEGA soon transitioned from its humble beginnings—a makeshift office on a former chicken farm, reliant on a lone telephone at a nearby sari-sari store—to a real headquarters equipped with proper tools and staffed, in part, by role-playing necessity. Yap recalled the quiet triumph in hearing a fax tone—it meant a purchase order was coming through. In time, it became routine. And so began her second legacy: transforming photographs and prose into a business defined by excellence and conviction.

MEGA became known for producing the thickest magazines in the country: volumes where editorial content and advertising stood in equal measure. Yet beyond milestones marked and stories told, it always came down to the reader whose perspective is ever evolving. As audiences changed, so did the company she built from the ground up. “We will change and lead if need be,” Yap once said—a belief that continues to shape the legacy she left behind.

Yap continued to expand the boundaries of what was possible. Beyond publishing, she envisioned reaching a broader audience—one that extended across platforms and borders. Championing local creatives was central to her vision. As she completed her print portfolio, she was already imagining Filipino products and talent competing on the global stage, alongside television programs and fashion documentaries. In 1994, she launched the MEGA Young Designers Competition (YDC), a platform created to spotlight emerging fashion designers and give them the stage to showcase their skill, creativity, and ambition.

The MEGA Young Designers Competition, widely regarded as the most prestigious platform for emerging fashion designers in the country, came out Long before televised design competitions like Project Runway. Esteemed figures such as Josie Natori, French Vogue editor Annie Flanders, and Harper’s Bazaar and V Magazine’s Stephen Gan helped identify young creatives whose work blended local identity with international relevance. Among its alumni were names that would go on to define contemporary Filipino fashion: Furne One, Rajo Laurel, Mich Dulce, Ivarluski Aseron, Chris Diaz, and Gian Romano. In time, YDC reached an even wider audience when it was adapted into a television show aired on cable, expanding its influence well beyond the page.

In 2001, MEGA deepened its commitment to Filipino fashion with the launch of the MEGA Fashion Awards—a platform created to honor both established icons and emerging voices shaping the industry. The event recognized excellence across fashion and beauty, celebrating the contributions of visionaries such as Inno Sotto, Cesar Lupo, Cecile Zamora, Jun de Leon, Henri Calayag, Patrick Rosas, Borgy Manotoc, Jo Ann Bitagcol, and Diether Ocampo.

MEGA Fashion Awards Magazine

By 2011, Yap sought to shift the spotlight beyond designers—to the photographers, makeup artists, fashion stylists, hair stylists, and models who brought every vision to life. This led to the launch of MEGA Fashion Crew (MFC), a televised competition she hosted alongside designer Avel Bacudio and perennial style muse Raya Mananquil. Years later, many of its contestants remain among the industry’s brightest, including photographers Niko Villegas, Dookie Ducay, and Jerick Sanchez; stylist turned writer Angelo Ramirez de Cartagena; makeup artists Jelly Eugenio and Amanda Padilla; hair stylist Katchie Mejias; and models Monika Sta. Maria and Chelsea Robato. Together with over 160 other MFC alumni, they continue to shape and define the creative landscape today.

Her global ambitions extended beyond media and television. Determined to celebrate Filipinos making an impact both abroad and at home, she partnered with Tim Yap to launch one of MEGA’s signature events—the annual MEGA Pinoy Pride Ball. Designed as a world-class gathering, the event brought together Yap and her 200-strong team to honor trailblazers across industries: designers, inventors, journalists, bloggers, musicians, and more. In the years that followed, One MEGA Group would continue this spirit of unity and national pride through the #NewPH photo campaign—an Independence Day initiative inviting Filipinos to make a personal pledge toward a better, stronger Philippines.

Since its inception, One MEGA Group has built a legacy of elevating Filipino talent, launching influential media titles, and creating platforms that reflect local ambition and identity. Through it all, the formula for success has remained the same: creation driven by passion. This steady conviction continues to shape the company’s evolution, guided by authenticity and a deep understanding of its audience.

Sari Yap MEGA Magazine Thesis
Mega 23 Women February 2015 Issue

From holding operations in a bare-bones office with a single rotary phone, MEGA expanded its influence to become a full-spectrum lifestyle brand through the MEGA‑verse: extending its editorial authority across style, entertainment, and men’s culture. MEGA Man redefined modern masculinity through fashion and grooming. MEGA Entertainment delivered elevated celebrity storytelling with depth and polish. MEGA Style captured the pulse of beauty, fashion, and digital trends.

Catriona Gray
Sari Yap

Three decades on, One MEGA Group remains at the forefront—shaping conversations, driving change, and setting the standard for what comes next. What defined its early years continues to guide its future: a commitment to evolution, to bold ideas, and to the relentless pursuit of excellence. This is One MEGA Group—renewed, enduring, and reaffirming its place as the Philippines’ leading media force.

Meet the Editor-in-Chief

Peewee Reyes-Isidro, Editor-in-Chief

As the Editor-in-Chief of MEGA, Peewee Reyes-Isidro ensures that her brand churns out relevant and inspiring content daily. Working in the fast-paced media industry, she’s successfully pivoted from print to digital, expanding the MEGA empire to the MEGA-verse (MEGA Man, MEGAStyle, MEGA Entertainment, MEGA Active, and MEGA Drag) and now from the Philippines to Asia. According to Peewee Reyes-Isidro, “I try to be as real as I can be. As an Editor-In-Chief, I am expected to look and act a certain way. But ultimately, I am in this position because I always choose to be myself. My position requires me to lead and listen.”

Leading the Asian Fashion Conversation

MEGA marked a new chapter in its evolution with the launch of MEGA Asia, expanding its editorial presence across the region through mega-asia.com and extended print distribution. Its inaugural issue, themed “Community,” featured former Vice President Leni M. Robredo on the cover—an emblem of integrity, leadership, and purpose. Robredo was chosen for her authenticity and resonance across borders.

With MEGA Asia, the brand sets its sights on a wider stage, spotlighting powerful narratives and influential women from across the continent—while remaining anchored in its distinct editorial voice and fashion authority.

Campaigns

Making Mega

MEGA’s first multi-platform campaign, #MakingMEGA spans digital, print, video and events all in one. The making of MEGA Magazine — #MakingMEGA is a fashion documentary featuring the how’s and why’s of producing a magazine cover. With over 30 magazine covers produced in over 20 cities around the world, #MakingMEGA has become a signature campaign of the MEGA brand throughout the years. Having mastered the art of creating the multi-platform spectacle, #MakingMEGA resulted in some of the thickest magazine issues in MEGA history, multiple reprints, and millions of views on YouTube.

Mega Fashion Crew

The show that catapulted some of the fashion industry’s biggest and most promising names makes a digital comeback as MEGA continues its thrust to dominate the digital fashion landscape.

Mega YDC

The Philippines’ longest-running designers competition and the first homegrown fashion reality show from MEGA enters the world wide web. MEGA Young Designers Competition will continue to discover new talents and new perspectives, and will serve as the starting point for budding fashion icons all around the world.

MEGA FASHION AWARDS

As the pioneer source of fashion, beauty, and lifestyle in the Philippines, it is certain that MEGA knows what’s best. The MEGA Fashion Awards grants various awards in fashion and beauty through an online awards show where the well-deserved winners will be given recognition amidst their peers and other nominees.

MEGA STYLE BEAUTYCON

With expertise in beauty and style, MEGA conducts an annual conference to promote the best local and international beauty and style brands.

MEGA FASHION WEEK

MEGA has always been known for discovering rising talents in the fashion industry. MEGA Fashion Week showcases local and international designers and brands under one digital platform. Exclusive access and interviews are streamed online.

The New PH Logo

A celebration of Philippine Independence, the MEGA Pinoy Pride was birthed in 2010. The campaign set the industry standard as it brought together the best, brightest, and most promising in entertainment, fashion, beauty, and culture every June 12th. Over a decade later, the iconic event is considered one of the most anticipated events in the fashion and entertainment industry. In 2015, the NewPH was born as MEGA continued to recognize notable figures from different slices of society who best represent the new breed of Filipinos today and most importantly, those who continue to push the boundaries within their respective industries. Seven years later, the NewPH photo campaign boasts over 30,000 participants and over 50 million social media reach.

A fusion of fashion and purpose, MEGA is known for its meaningful stories that put the people first–what they want to see and need to know about. Even as the business and creative landscape change, MEGA remains relevant.

As the first and longest-running fashion publication in the country, MEGA, and its partner titles: MEGA Man, MEGAStyle, MEGA Entertainment, MEGA Active, and MEGA Drag cater to the far-reaching needs of its ever-evolving audience, all the while maintaining its core values and readers. As a brand, MEGA continues to be at the forefront, serving as an inspiration of publishing excellence.

Magazine Covers


Digital and Circulations


mega-asia.com
1M average monthly page views
600K average monthly active users
4.8M impressions and engagements
19.M monthly reach

Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
E-mag: https://mega-asia.com/emag/